The Canary project, an art platform for global warming awareness and citizen solutions from NYC pointed me towards a project they organised in 2007 but which is still very relevant with the heat in Europe & rest of the world these days. The 'Raise your Albedo' project chose one of NYC's literally hottest fashion districts (the Meatpack) to raise awareness by hanging 550 fancy white shirts as a cloud on West 12th street:
The number, 550, is the amount of carbon parts per million projected in the atmosphere by 2050. These shirts were then cut and torn and well assembled into cute dresses by Annie Murdock:
The rest of the 'Raise your Albedo' campaign consisted of the Albedo pilgrims to go out in white dresses and encourage people to do the same: Albedo is a measure of the earth's reflectivity, so the more white we wear, even as the tiny individuals we are, the higher the city's reflectivity.
IMHO, the coolest climate campaign I've ever seen. These dog days ask for reflective cool white dresses, so it would be great of this project received follow-up in Brussels, Paris or London. At least, everyone can start wearing white, so that we don't have to start filling the atmosphere with weird chalk layers for reflection, like some greenfingers suggest. Do it, and if that's not enough for you, go here.
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